![]() Facebook is the favorite social platform of the 35-44 demographic Instagram comes in third at 47%.īut, as you’ll see in the next few Facebook stats, the platform’s reach is not universal across all adult age groups. Having a strong cross-platform campaign strategy will ensure you deliver the right message on each platform. There are considerable overlaps in other popular social networks, such as 50.2% of Facebook users also being on TikTok, 49.9% on Twitter, and 33.7% on Pinterest. The figures come in at 72.6% of Facebook users also frequenting YouTube, 72.3% using WhatsApp, and 77.4% using Instagram. More than 72% of Facebook users also use YouTube, WhatsApp, and Instagram We’ve got a blog post and tools to help you figure that out. The trick for marketers is knowing when best to share content to reach their daily Facebook audience. That’s 1.98 billion daily active users, a.k.a. All the more reason to stay on top of the latest changes in the Facebook algorithm. That’s loads of potential for brands to get in front of new audiences organically. Mark Zuckerberg has said that he expects that percentage to more than double by the end of 2023. About 15% of Facebook Feed content is recommended by AI from non-followed accounts 62% of users say they will use Instagram and Facebook Stories even more in the future. The Stories format continues to grow in popularity across Facebook, Instagram, and WhatsApp. Over 1 billion Stories are posted every day across Facebook apps Facebook Messenger comes in at number 9.įacebook is also the third-most downloaded app, after Instagram and TikTok. Facebook is 2nd-most-used global app based on total usage time This is just the web version of Facebook, so this doesn’t even include app use. is the third-most-visited website in the world Apple holds the top spot with an estimated brand value of $355.08 billion USD. (Brand value is a marketing term that represents the value of the brand itself – it is not the same as stock value.)įacebook lands behind huge brands like Amazon, Google, and Walmart to land in 7th place for 2022 with a brand value of $101.2 billion. Meta’s stock price had a bumpy ride in 2022, but Facebook’s brand value remains strong. Facebook is the 7th most valuable brand in the world In this post, we focus specifically on Facebook itself, but since there’s so much cross-pollination in Meta platforms, it’s good to understand the bigger picture, too. Out of 5.3 billion global Internet users, 3.71 billion people use at least one Meta app every month: Facebook, Instagram, Messenger, or WhatsApp. 70% of Internet users are active on at least one Meta platform And it’s 47% of the world’s population aged 13+. Yep, 2.93 billion users equals 36.7% of Earth’s 8 billion people, as of November 2022. 36.7% of the world’s population uses Facebook monthly For marketers trying to reach almost every demographic, Facebook is a required component of a social marketing strategy. That’s a 1.3% year-over-year jump, or an increase of 39 million users.ĭespite going through a tough year in 2022, Facebook remains the most used social platform worldwide. Facebook has 2.93 billion monthly active users ![]() Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023. ![]()
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